@ The Asian American Activities Center (A3C)
Brand Identity
Simplifying flyer creation, ensuring consistency and alignment with the center's mission across diverse programs.
Responsibilities
Context
Tools
Outcomes
Visual Design
Identity Design
Social Media Marketing
Info Architecture
Brand Analyst
Team: 2 Designers
June 2024 - Present
Canva
Figma
Jira
Miro
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Project detail
My Role on the Stanford Campus
The Asian American Activities Center at Stanford University serves as the campus's primary source for Asian American affairs and community development, facilitating multicultural education, advising, and programing for all students.
As a publicity/publications manager, I am responsible for the production of all center publications and publicity materials, ensuring balance, engagement, awareness and inclusivity in all creative marketing materials for programs, services, and resources.
Process
From beginning to end, I challenged myself to keep to a design process in which I could hold myself accountable to deliver high-quality work in a reasonable timeframe.
Insights
My role began in the summer by gathering feedback from supervisors and event leaders on past designs—what worked and what didn’t.
Through Zoom meetings, I compiled a list of pain points and needs to guide improvements as I take on the role.
Fixing Cohesion
To address the supervisor's and community's pain point about not easily recognizable flyers, I prioritized creating cohesion design elements across all designs in all programs.
Thus, I created some guidelines for all designs to follow.
However, cohesion sometimes lead to a corporate feel, which is not what supervisors wanted. So, while there were guidelines on design components, we gave a lot of flexibility to other elements such as color, typography, graphics, etc.
Creating a System of Templates
I brainstormed for a while until finally landing on the idea of creating a series of distinct templates that would be used to plug-and-chug the respective program information into. That way, no matter the volume of program events and resources we needed to market, we would never be starting from scratch and wasting time being unclear about motifs or design elements specific to each program.
iLive
The program emphasized calmness and intention, with nature-inspired motifs.
Understanding this, I decided on a leaf motif, in the the header shape, and a palette of earthy and sky-blue tones.
Undergrad
Research
To increase attendance and interest, the Program supervisors requested a playful design style to balance the topic's typically professional and scientific nature.
There are 10+ Programs with the same process behind them.
Outcomes
Take-aways
Cultural Connection: Strengthened my Chinese-American identity through conversations with colleagues and mentors.
Leadership Skills: Gained experience creating and managing an initiative from start to finish.
Design Balance: Learned to balance creativity and consistency in visual design.
Marketing Practice: Designed and produced marketing materials for various programs.
Problem-Solving: Adapted to challenges and found creative solutions in design and marketing.
Next Steps
Design identity: Continue to create 40+ flier designs using this template system
Flexibility: Working on other initiatives and projects of the center that is related to visual/branding design
Logo
Banner
One-Pager
Or email syan204@stanford.edu